- Website Design and Development services

Built to Convert Visitors Into Customers

We’re a web design and development company based in Euless, TX. We build sites in WordPress or custom code, get them fast and mobile-friendly, and design every page around getting a visitor to actually do something not just look nice.

What Every Build Includes

Responsive, mobile-first design
On-page SEO & schema markup
Core Web Vitals performance pass
CMS training & documentation
Cross-device QA before launch

We Build Websites the Way We'd Want to Buy One

Most web design agencies open with the same three words modern, cutting-edge, tailored and never get around to saying what they'll actually build you. We'd rather skip that part. Every project starts with one question: what do you need a visitor to do on this site, and does the current design get them there?

From that answer, we build custom website design instead of handing you a page-builder theme, write copy that's meant to be read instead of skimmed past, and structure every page so it's easy for search engines to crawl and for people to actually use. If you need one landing page or a full site rebuild with a CMS and an online store behind it, it goes through the same process either way.

We also handle the parts that live behind the homepage database work, API integrations, and back-end development for businesses whose website needs to talk to other systems, not just display information.

2019
Crossway Consulting has operated as a web design and development company since 2019, based in Euless, TX.
9
Distinct website development services, from single landing pages to full corporate and ecommerce builds see the full list below.
200+
Projects
Delivered
2019
Building Websites
Since
9
Website Development
Services
Euless
TX — U.S.
Based Team
- Real Client Work

Websites We've Actually Built, Not Just Described

Anyone can list capabilities. Here’s a sample of the businesses we’ve built websites for, and where to see the rest of the work

01

Route 1 Logistics

A trucking company based in Irving, TX website and brand presence built to reach its target audience in a competitive freight market.

02

POTS.net (The Heartbeat Clinic)

A specialist clinic focused on Postural Orthostatic Tachycardia Syndrome and related autonomic disorders website and ongoing content built around patient education and search visibility.

03

Resiyay

A Dallas-based coaching platform helping medical graduates secure U.S. residency positions built as a web platform to support its coaching model.

04

See the Full Body of Work

These are three examples. Our Success Stories and Portfolio pages cover the rest, across web, mobile, and digital marketing projects.

- Our Services

Our Website Design and Development Services

Every service below runs through the same design, development, and QA process. Pick the entry point that matches your project.

Custom Website Design

Bespoke UI/UX and a brand-specific design system built around your audience, not a marketplace theme.

Explore Custom Design

eCommerce Website Development

Product catalogs, secure checkout, and payment gateway integration built on Shopify, WooCommerce, or custom stacks.

Explore eCommerce

CMS Development

WordPress, headless, or custom CMS setup so your team can publish and update content without a developer.

Explore CMS Builds

Website Redesign

For sites already live but underperforming same domain authority, rebuilt structure and performance.

Explore Redesign

Landing Page Development

Single-purpose, campaign-ready pages built for one action and fast enough not to lose the click.

Explore Landing Pages

Blog and Article Website Development

Publishing-first CMS builds with tagging, authors, and internal linking search engines can crawl.

Explore Blog Builds

Portfolio Website Development

Image-led builds for creatives, agencies, and consultants whose work needs to speak for itself.

Explore Portfolios

Event Website Development

Registration flows, schedules, and speaker or vendor pages built around a fixed event date.

Explore Event Sites

Corporate Website Development

Multi-department structure and enterprise-grade credibility built to represent every audience your company has.

Explore Corporate Sites
- Technical Capabilities

Web Application Development & Full-Stack Capabilities

Design is one half of website design and development. Here’s the engineering that supports it.Every service below runs through the same design, development, and QA process. Pick the entry point that matches your project.

WordPress Web Design Services

We build custom WordPress sites, not modified themes covering theme development, plugin setup, hosting, and security hardening so your team can manage content without needing a developer for every change.

Custom WordPress Themes Plugin Development Website Security WordPress Hosting

Full-Stack & Web Application Development

Beyond marketing sites, we build web applications and portals: custom API development, database design, system integration, and enterprise web applications for internal tools and customer-facing platforms alike.

API Development & Integration Database Design Web Portal Development Cloud Consulting

Ecommerce Website Development & CMS Platforms

Shopify web design, WooCommerce builds, and custom CMS integrations matched to your catalog size and how often your team needs to update products or content.

Shopify WooCommerce Custom CMS Headless CMS

Mobile-Responsive & Progressive Web Apps

Every site is mobile responsive by default. For businesses that need app like functionality without an app-store submission, we also build progressive web apps (PWAs).

Responsive Web Design Progressive Web Apps Web Portal Development Mobile Optimization

Technologies We Work With

JavaScript HTML5 PHP Node.js React Python MySQL MongoDB .NET WordPress Shopify REST & GraphQL APIs
- Our Process

A Five-Step Build, In Order, Every Time

Each step depends on the one before it nothing gets designed before it’s scoped, and nothing gets coded before it’s approved

01

Discovery

Audience, competitors, and the page structure your site actually needs.

02

Design

Layout, typography, and brand system designed for this project, not reused.

03

Development

The approved design gets built in code or CMS, with integrations wired in.

04

QA Testing

Cross-device checks plus a Core Web Vitals pass before anything ships.

05

Launch

Site goes live with schema, analytics, and CMS training if applicable.

- Performance & SEO

Search Engine Optimization Built Into Every Website

Technical SEO isn’t an add-on service here site structure, crawlability, and page speed are part of the same build as the design.

Technical SEO & Website Performance Optimization

Every site ships with a crawlable site structure, clean URL architecture, compressed images, and a semantic heading hierarchy the on-page factors that determine whether Google can index a page correctly in the first place.

Sites are also built responsive-first because Google indexes and ranks primarily off the mobile version of a site. Responsive design serves the same HTML on a single URL across devices, which is the configuration Google's own documentation recommends for mobile-first indexing.

Core Web Vitals — "Good" Thresholds

LCP
≤2.5s
INP
<200ms
CLS
<0.1
Source: Google Search Central, Understanding Core Web Vitals (developers.google.com)

Why Site Speed and Core Web Vitals Matter

Two data points, from two different angles: what a slow page costs you, and which device most visitors are on when it happens.

Mobile Bounce Probability by Load Time

1 → 3 sec
+32%
1 → 5 sec
+90%
Increase in probability a mobile visitor bounces, relative to a 1-second load. Source: Google/SOASTA Research, via Think with Google.

Global Web Traffic by Device

53.37% Mobile
46.63% Desktop
Worldwide, July 2026. Source: StatCounter GlobalStats, Desktop vs Mobile Market Share Worldwide.
- Conversion-Focused Design

Conversion-Focused Web Design That Turns Traffic Into Leads

User experience and search visibility only matter if the visitor takes the next step. These are the elements built into every site to move a visitor toward a lead, a sale, or a booking.

01

Clear Calls to Action

One primary action per page, stated in plain language, repeated at logical scroll points.

02

Trust Signals

Credentials, service scope, and contact information placed where a visitor is deciding whether to trust you.

03

Mobile-Optimized Forms

Short fields, visible labels, and forms that don't break on a phone keyboard.

04

Page Speed as a CRO Lever

Every second of load time is a conversion-rate variable, not just an SEO metric see the data above.

- After Launch

Website Maintenance, Security & Support Services

A website is infrastructure, not a one-time deliverable. Ongoing support keeps it running and secure.User experience and search visibility only matter if the visitor takes the next step. These are the elements built into every site to move a visitor toward a lead, a sale, or a booking.

Website Maintenance & Security

Website maintenance services covering core, plugin, and dependency updates, plus website security audits to catch vulnerabilities before they're exploited.

QA, Version Control & Accessibility

Ongoing QA testing, Git-based version control for every code change, and design built with accessibility best practices aligned to WCAG guidelines to support ADA-conscious compliance.

- Investment

Website Design and Development Pricing

We don’t publish a flat rate because scope varies too much to make one honest. Here’s what actually moves the number.

What Determines Cost

  • Page count — a landing page and a corporate site with a dozen sections aren't the same build.
  • Custom functionality — booking systems, portals, and API integrations add development time.
  • Ecommerce & payments — product catalogs and checkout flows are scoped separately from brochure sites.
  • Content readiness — copy and images ready at kickoff move faster than content written mid-build.

Custom Web Design Packages, Scoped to Fit

Every project gets scoped against the factors above before we quote a fixed price and timeline not a generic range that changes once work starts. Custom web design packages are built around what your site actually needs to do, not a one-size template tier, so pricing stays proportional to scope instead of inflated by default.

- Questions

Frequently Asked Questions

A full build includes design (layout, typography, brand system), front-end and back-end development, CMS or custom code setup, on-page SEO foundations such as schema markup and clean site structure, Core Web Vitals performance optimization, and QA testing across devices before launch.

Both. We build custom WordPress websites for teams that need to publish content regularly, and fully custom-coded or headless builds for sites with a fixed page structure or specific application needs. The right stack depends on how the site will be used after launch, not a default preference.

Both. Alongside website design, we offer web application development for businesses that need portals, dashboards, or tools with logins and custom logic — not just static or CMS-driven pages. That work runs through the same discovery and QA process, with development scoped separately based on functionality.

Cost depends on scope: page count, custom functionality, ecommerce or payment integration, and content readiness all move the number. We scope each project against those factors and provide a fixed quote before work begins rather than a generic price range.

Yes. We build ecommerce sites on Shopify, WooCommerce, and custom stacks, covering product catalogs, secure checkout, and payment gateway integration. See our eCommerce Website Development service for details.

Both, but they're separate scopes. Technical SEO — site structure, schema, page speed — is built into the site itself at launch. Ongoing search engine optimization, including content and link building, is handled through our separate SEO services once the site is live and generating traffic to measure.

Sites on a CMS are handed off with training so your team can publish directly. We also offer ongoing website maintenance, security monitoring, and support for teams that would rather not manage updates in-house.

- Let's Build

Ready to Start Your Website Design and Development Project?