The website fell short on mobile readability and navigation, leading to poor user experience, high bounce rates, and a weakened brand reputation.
Based in Dallas-Fort Worth, POTS.net (Heartbeat Clinic) specializes in diagnosing and treating POTS and related autonomic disorders. The clinic provides advanced testing, personalized care, and ongoing support for symptoms like dizziness, fatigue, brain fog, and irregular heart rate.
When POTS.net approached Crossway Consulting, they suffered from a poor online presence and low patient engagement rates.
The website fell short on mobile readability and navigation, leading to poor user experience, high bounce rates, and a weakened brand reputation.
They ranked primarily for local keywords like “POTS treatment Dallas,” which led to missed nationwide opportunities.
The site suffered from numerous technical issues like slow site speed, broken links, and unoptimized content, all of which hindered search performance.
Crossway Consulting adopted a 360° digital strategy to modernize POTS.net’s online presence and effectively position it as the go-to healthcare provider while driving more patient conversions.
We conducted targeted keyword mapping focused on POTS care, diagnostics, and therapy in the Dallas-Fort Worth region. We also enhanced GMB and citations to make the brand more visible locally.
Developed features for tracking goals, moods and daily health, empowering users to take control of their mental well-being. Incorporated reminders and insights to encourage consistent self-care habits.
Our development team implemented back-end improvements to eliminate technical bottlenecks. By focusing on key elements like site speed, image compression, XML sitemaps, and schema markup, we ensured a high-performing site with faster load times for a seamless user experience.
Our team restructured and expanded content to ensure it is clear, medically accurate, and well-optimized for search engines. We developed in-depth service descriptions and educational content while aligning its tone with the clinic’s compassionate.
We applied paid advertising techniques like bidding on relevant keywords to achieve immediate visibility for the brand in search results.
We leveraged social media platforms to build brand awareness and drive traffic to client’s websites. This, in turn, enables the brand to promote its services and build strong relationships with potential clients.
The transformation delivered measurable improvements in both reach and engagement:
Improvements in interface and mobile responsiveness led to an increase in appointment form submissions
Drove improvements in Interface and mobile responsiveness, which increased the number of appointment form submissions.
Achieved rapid growth in organic traffic within five months, with 12 key service pages now ranking on the first page of Google for high-value keywords.
“Crossway Consulting completely transformed how patients find and interact with us online. Their combination of intuitive web design and smart SEO strategies helped highlight our expertise while making it easier for people seeking POTS care to reach us. The results were immediate and impactful.”
The success of POTS.net demonstrates how strategic design and optimization can amplify results for healthcare providers in a competitive space. At Crossway Consulting, we continue to help medical practices like POTS.net bridge the gap between exceptional care and strong digital presence. This allows us to deliver websites that not only educate but also engage and convert, which is key to healthcare success.